The Executive Summary gives you a quick one-page overview of the report. Areas of Strength reflect those categories where the business score is better than the industry standard. The Observed Areas for Improvement signify those categories where the business score is poorer than the industry average.
It also details the report criteria – NAICS code, business size, etc. This provides a convenient starting point for discussion with a broad understanding of the report’s findings. The Observed Areas of Improvement represent those areas that are addressed more specifically in the Discussion Ideas (corrective actions) section of the report.
BizBench Reports benchmark a business against similar businesses in the same NAICS code in 51 key financial metrics using the extensive database of hundreds of thousands of businesses throughout North America.
